The Big 3

Where Sellers Win (and Where They Get Burned)

Selling a home? You don’t need 17 checklists or 37 magic tricks. There are only THREE things that matter—and when you nail them, you win.

1. Price: The Fear-of-Loss Factor

Price isn’t just a number; it’s a psychological weapon. Well-priced homes create urgency—buyers act faster, offer stronger, and compete harder because they fear losing out.

We don’t guess—The Wistrick Team reverse-engineers pricing, using math and market precision to beat the neighborhood averages. We study sales trends, price-per-square-foot patterns, and the hidden data that causes bidding wars.

Overprice it? You’ll collect dust and lowballs. Underprice it? You’ll leave money on the table. We thread the needle—every time.

2. Condition: Win the 3-Second Test

Buyers decide how they feel about your home within 3 to 5 seconds online. Clean, neutral, staged right? You win. Beat-up, smelly, outdated? You lose.

We don’t cut corners—professional staging, magazine-quality photos, aerial drone footage, and video tours that make buyers feel the home before stepping foot inside.

Fact: No marketing on earth will fix poor condition. Condition drives offers—period.

3. Exposure: Max Out Buyer Eyeballs

Listing with the wrong agent is like throwing a house party and forgetting to invite anyone.

We flood the market:

• 360-degree InstaCam tours

• Aerial drone shots

• Premium placements on Zillow and over 200,000 websites

• Syndication across MLS networks and IDX feeds

• Tapped into 187,000 Keller Williams agents globally

The result? Maximum buyer exposure, minimum days on market, and higher sold prices.

Want to Know Where Sellers Lose Money?

Bad advice = lost dollars. Too many agents push updates that barely break even, or none at all. That’s lazy. We advise updates that create speed—because time on market is a silent killer.

Homes that sit get picked apart on price. Homes that sell quickly get multiple offers and better terms. Simple math.

Thinking of selling? Or know someone who is?

We’ll show you exactly where to focus. We’ll help you avoid the mistakes most sellers make. And we’ll make sure you walk away with every dollar possible.